1. TRUE 2. FALSE 3. NOT GIVEN 4. TRUE 5. FALSE 6. TRUE 7. NOT GIVEN 8. C 9. E 10. D 11. E 12. C 13. E 14. G 15. decision maker 16. impact 17. opening 18. white envelope 19. brochure 20. (free) sample 21. response rate 22. (international) profile 23. publications 24. website content 25. audience 26. purpose 27. post-graduate 28. E 29. A 30. A 31. B 32. E 33. F 34. A 35. B 36. D 37. E 38. I 39. G 40. B